Independent advisors. Honest advice. Real partnership.

Truong Bros Financial was founded in 2008 on a simple idea — that financial advice should put the client first, every time. Nearly two decades later, we're still a fiduciary, fee-only firm.

$2.4B
Assets under management
1,200+
Active clients
17
Years in practice
98%
Client retention

Coordinated finance, simplified.

Most people work with three or four different financial professionals — an investment advisor, a CPA, an insurance broker, a banker — and none of them talk to each other. We changed that.

Truong Bros houses every discipline under one roof, with a shared client view, so a tax decision in March doesn't quietly undo an investing decision from January. It's the way financial services should work.

Meet the team behind your plan.

Credentialed advisors with decades of combined experience — and the kind of people you'd actually want to grab coffee with.

EW

Elena Whitford, CFP®

Founder & CEO

20+ years in wealth management. Former Goldman Sachs PWA. Stanford MBA.

MC

Marcus Chen, CPA

Head of Tax

Big-four trained, specializing in tax strategy for founders and high earners.

PB

Priya Banerjee, CLU

Director of Insurance

Independent agent across 30+ carriers. Risk and estate planning specialist.

JT

Jordan Torres

Head of Lending

NMLS-licensed mortgage advisor. Former senior underwriter at Wells Fargo.

SEC Registered

Held to fiduciary standard with full regulatory oversight.

Fee-only

No commissions, no kickbacks. We win when you win.

SOC 2 Compliant

Bank-grade security on every system that touches your data.

Pro-bono partner

5% of revenue funds free planning for educators and first responders.